Marketing systems for coaches
Most coaches have a website.
Few have a journey.
For coaches who are ready for more clients, but whose brand, message and follow-up haven’t caught up: we upgrade the brand, build the path from stranger to booked call, and put it live on the platform you already run on.
The free tool maps your client archetypes in 15 minutes, step one of every build. The quiz is our flagship; custom journeys welcome too.
How we work
Four steps to turn your audience into clients
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Discover your archetypes
We start with your actual clients, the ones you love working with, and map the handful of distinct archetypes hiding inside your audience. Not one persona. The real ones.
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Design the journey
A quiz, an assessment, a diagnostic: whatever gets a stranger to say a first small yes. Then a path from that yes through nurture to a booked call, built differently for each archetype.
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Build & launch
We design the brand and build the whole thing: quiz, landing pages, nurture sequences, live on the platform you already run your business on.
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Clients arrive
A quarter of businesses never respond to a web lead at all (Harvard Business Review). Your journey answers in minutes, in the language of that person’s archetype, while you do the coaching.
Step 01 is free: the Client Archetype Map does it with you in about 15 minutes, today.
Why a journey beats a booking button
Your next client isn’t ready today
Marketing scientists at the Ehrenberg-Bass Institute estimate that at any moment, only around 5% of a market is actually ready to buy. People drift in and out of urgently wanting a coach, and you can’t time your posts to everyone’s readiness. Here’s the same 1,000 visitors from your socials, down two different paths:
The “book a call” button only
1,000 visitors: 66 even click “book a call”
A median landing page converts 6.6% of visitors (Unbounce); asking a stranger for a sales call is a far heavier ask than the median.
Only the handful who are ready today book
A booking button works only on the day someone happens to be ready; at any moment that’s only around 5% of your audience.
The other ~950 leave, and you can’t reach them again
No email, no data, no journey. When they become ready next month, they book whoever is in front of them that day.
With a quiz + archetype journey
The same 1,000 visitors: ~340 start your quiz
About 1 in 3 people who see a quiz start it (Riddle, 2022 benchmarks, 3.3B data points). Curiosity is a much lighter yes than a sales call.
~150 leave their email, tagged by archetype
Around 45% of coaching-quiz starters opt in (Interact platform data), each with real answers about what they’re actually struggling with.
Your journey speaks to them for months, in their language
Segmented campaigns drive 58% of all email revenue (DMA), roughly 3x the revenue per recipient of generic blasts (Klaviyo). You’re in their field when they become ready.
10 booked calls → 3 clients → $6,000
If just 1 in 15 of those 150 books a call over the following months and you close 3 at a $2,000 package, from the same visitors the booking button let walk away.
Illustrative example: your package price, traffic and close rate will differ; the booking and close rates above are our conservative assumptions, not benchmarks. Cited figures: Unbounce Conversion Benchmark Report 2024 · Riddle Quiz Marketing Benchmarks 2022 · Interact Quiz Conversion Report · DMA National Client Email Report · Klaviyo Segmentation Benchmarks · Ehrenberg-Bass Institute / LinkedIn B2B Institute (the 95:5 rule).
The flagship product
The Archetype Quiz
This is our standard build: an interactive quiz that sorts a stranger into one of your client archetypes in a couple of minutes, then speaks back to them in exactly the language that archetype responds to: different proof, different story, different next step.
The email address stops being a toll and becomes a key: by the time someone has answered seven questions about themselves, the result is something they’ve earned. And every completion hands you real data about what that person actually struggles with, logged straight into your CRM.
- A branded quiz, built around the archetypes we map from your own client history
- A results page and nurture sequence written for each archetype, not one generic follow-up
- Landing pages and the booking handoff, wired straight into your calendar
- Live on GoHighLevel or Wix, hosted on the platform you already run on
Illustrative sample: an Archetype Map, mapped from a coach’s own clients
The High-Functioning Burnout
- Longs for
- To feel like themselves again without dropping a single plate.
- Stuck in
- Impressive on paper, running on empty everywhere else.
- Needs to hear
- “You don't have to earn your rest.”
The Quiet Expert
- Longs for
- To be found without having to shout.
- Stuck in
- Brilliant in the room, invisible in the feed.
- Needs to hear
- “Say it plainly once. The right people lean in.”
The Almost-Ready
- Longs for
- Proof that it isn't too late to begin.
- Stuck in
- One more course, one more year, still circling.
- Needs to hear
- “You're not behind. You've been preparing.”
Pricing
One product, two ways in
Both start in the same place: real archetype consultancy. We pressure-test your map together, against your actual clients, your own story, and who you want more of. Personas rushed through generic AI are the cheap substitute. Everything is built with you in live sessions and finished when we hand it over. At no point are you left with homework.
The Blueprint
$950 · about 2 weeks
- Archetype Consultancy: your map pressure-tested against your real clients and made true
- Quiz Design: questions, scoring logic and results pages, worked out with you in sessions
- Nurture Campaigns: emails for each archetype, drafted in your voice
- Yours to Build: finished documents you own, ready for your own builder (or ours)
Most popular
The Journey
from $2,800 · about 4 weeks
- Everything in The Blueprint
- Built and Running: your quiz live, nurture emails automated, wired into your platform
- Keys Handed Over: a walkthrough so you can edit everything yourself
- Never Waiting on You: built with you in the sessions, no homework at any point
Not sure which? Start with The Blueprint: if you move up to The Journey, the full $950 counts toward it. You own everything at every stage: the documents, the account, the list, the pages. Apply and you get our recommendation with a rough quote on the spot.
Beyond the quiz
Need the whole thing? We take on full brand and website projects.
Some coaches don’t need a quiz bolted on. They need the foundation done properly: positioning, story, offer structure, a website that sells. That’s the work behind the client journeys below. Every custom project starts with the Foundation, strategy sessions turned into documents you own, for a fixed $950. At the end of it you get an exact quote for the build, so you never sign up blind. Recent projects have landed between $2,500 and $8,000.
And if you have your own idea for a lead magnet or system, we design and build those too:
- Assessments & diagnostics
- Pricing or ROI calculators
- Application-style funnels
- Membership & client onboarding
We build on GoHighLevel or Wix, whichever fits your world.
Client work
Journeys we’ve built
One Yoga
Yoga teacher-training school & resort, Thailand
Now certifies 300+ students a year. Ranked #2 globally for teacher training courses.
View case study
René Bos
1:1 coach
Landed a $20,000 client deal a few weeks after launch.
View case study
Fenixx Ryzen
Retreat facilitator
Clear offers, clear pricing, and the confidence to launch her retreats.
View case studyIn their words
What it’s like to work with us
“Within 2 months of launching the website – we had a full first training. Now, we certify over 300 students a year.”
“A few weeks after launching my site, I landed my first $20,000 deal with a client.”
“Oh my God, I am 110% satisfied with this entire process!”
From the founder
I didn’t learn archetypes from a marketing book
I fell in love with archetypes through my own men’s work. Reading King, Warrior, Magician, Lover gave me a way to relate to myself I didn’t know was possible: when one part of me felt small or hurt, another part could hold it. I spent a year running men’s workshops built on those four energies, with movement, witnessing, music and ritual for each one.
Then I found my comedy. I started playing the shadows of the coaching world in Instagram reels, and that grew into Conscious: The Musical, a two-hour comedy theatre production with fifteen original songs, all of it built on archetypes and their shadows. From the stage came Shadow Improv, my own method for acting out the parts of ourselves we’ve been avoiding, which I refined down to the 90-minute version that ran weekly at the Yoga Barn in Bali for a year.
The whole time, I was also the marketing guy: trained with the Chartered Institute of Marketing in London, three years inside corporate marketing automation, then ten years designing brands and websites for coaches. And one day it clicked. Customer personas, the core of all marketing, are archetypes. The same mapping I’d done in circles and on stage works on an audience. That’s what powers a quiz. That’s what powers a journey.
Passion literally means suffering, and coaches coach in the places they’ve suffered. Your clients’ archetypes usually start in the shadow. The work is mapping the journey that walks each of them into the light. That’s what I build now.
Daniel, founder of Awaken Digital
Ready to build your journey?
Map your client archetypes free in about fifteen minutes, or book a call and we’ll map which mix you need: brand, quiz, product, content. You leave with the map either way.
We’re the right fit if you’re ready for more clients, whether you sell a course, a retreat, or simply your 1:1 coaching, but there’s nothing between your audience and “book a call with me”: no journey, no nurture, a brand that hasn’t caught up with your skill. We’re the wrong fit for e-commerce megabuilds and fifty-page sites. We like simple things that work.