For coaches who want more clients
Your posts and website say Book a callAnd it’s costing you clients.
Today
Most of your followers aren’t ready to book yet.
With Awaken
We turn more of them into paying clients, automatically.
CommentComment a wordQuiz2-minute quizEmailsEmails for their answerClientPaying client
Why it happens
The book-a-call trap
- 1About 5 in 100 are ready to book a call today.
- 2The other 95 scroll past, and later book whoever’s in front of them. That’s the trap.
- 3With the Awaken Digital journey, more of them get a smaller first step and become clients.
The 5 in 100 comes from the Ehrenberg-Bass Institute's research on buyers across categories: at any time, only about 5% are in the market. We apply it to the people who see your posts.
With the Awaken Digital journey
A small first yes, then a booked call
Step 1: A small first yes
They comment a word and get a 2-minute quiz, automatically.
Step 2: You learn what they need
Their answers show what they’re struggling with.
Step 3: They hear from you
Emails about their answer, sent for you, not the same email for everyone.
Step 4: They book when ready
A call with someone who already trusts you.
General benchmarks: about 1 in 3 people who see a quiz start it (Riddle). About 4 in 10 leave their email to get their result (Interact).
The free Client Leak Check shows the first step your followers are missing, and what your journey loses today. About 3 minutes.
Why a journey beats a booking button
The same 1,000 visitors: $3,000 or $11,242
The Book a call website
journey website
- 1,000visitors from your socials1,000the same visitors
- 66click “book a call”~340start your quiz
- 3book a call~136leave their email
- 1becomes a client22 + 3buy, and 3 become clients
- $3,000$11,242
The same 1,000 visitors from your socials land on two different websites.
A median landing page converts 6.6% of visitors (Unbounce), and a call is a heavy ask. About 1 in 3 people who see a quiz start it (Riddle).
Only the ones ready today book: about 5 in 100. About 40% of quiz starters leave their email (Interact), with real answers about what they need.
The other 934 leave, and you can’t reach them again. Emails written for each answer keep going for months: 22 buyers is about 1 in 6 of the 136, and 3 clients come from 9 calls.
About 3.7× the revenue from the same visitors (14 guides × $19, 5 challenges × $97, 3 programs × $497, 3 clients × $3,000). Over time, at this traffic, the $8,242 difference more than pays for the build.
Illustrative example: your prices, traffic and close rates will differ. Ladder prices ($19, $97, $497, $3,000), purchase, booking and close rates are our own assumptions, not benchmarks. Cited figures: Unbounce Conversion Benchmark Report 2024 · Riddle Quiz Marketing Benchmarks 2022 · Interact Quiz Conversion Report · Ehrenberg-Bass Institute / LinkedIn B2B Institute (the 95:5 rule).
I’m Daniel. I build these journeys myself, and you approve everything before it goes live.
Prices on the page, no surprisesWhat we built for Jan-Willem
A relationship coach in Ubud. His free PDF sat behind a form. Now a 2-minute quiz gives each couple a personal result and starts the emails written for it.
Before
After
What we built
- automated emails in five sequences
- 68automated emails in five sequences
- paid products with branded checkouts
- 4paid products with branded checkouts
- custom-designed pages
- 17custom-designed pages
- course lessons in a branded members area
- 98course lessons in a branded members area
What happened next
- Revenue
- +278%Revenue
- Passive income
- +433%Passive income
- Prospects
- +1,179%Prospects
September 2026 vs July 2026. Figures reported by Jan-Willem.
“Daniel is the one I would hire again tomorrow.”
Client work
Other coaches we’ve worked with
Brand and website builds, each started by working out who the business is really for.
One Yoga
Yoga teacher-training school & resort, Thailand
Went from zero to the #2 ranked yoga school in Thailand on BookRetreats. Now certifies 300+ students a year.
“It felt like he was part of our company, invested in our success from day one.”View case study
René Bos
1:1 coach
Landed a $20,000 client deal a few weeks after launch.
“…a few weeks after launching my site, I landed my first $20,000 deal with a client.”View case study
Fenixx Ryzen
Retreat facilitator
Clear offers, clear pricing, and the confidence to launch her retreats.
“Oh my God, I am 110% satisfied with this entire process!”View case study
Pricing
Two builds, and a custom option
Launch gets your journey live in about two weeks: a website, the quiz, the emails after it, a comment-to-DM and booking with reminders. Full adds the offer missing from the middle of your ladder, run live, and puts every product behind its own buy button. We draft, you approve, in your own GoHighLevel account, tested end to end before anyone sees it.
Launch
$3,300 · ~2 weeks
- A Website in Your Brand: a home page and up to two offer pages, built to send people into your quiz
- A Quiz With a Result for Each Type of Client: scored, in your brand, every result saved to the contact in GoHighLevel
- Emails by Quiz Result: a short sequence for each result, so each person reads what fits them
- Comment-to-DM on Instagram and Facebook: someone comments a keyword and your quiz lands in their messages
- Booking With Reminders: calls booked after the quiz, with reminders so they happen
- One Checkout With an Order Bump: for a product you already sell, if you have one
- Abandoned-Checkout Reminders: a short follow-up when someone starts buying and stops
- You Approve, You Don't Create: we draft everything from your site, your socials and one short interview
Recommended
Full
from $6,000 · ~4 weeks
- Everything in Launch
- A Fuller Website: a page for every offer, plus about and contact, all linked into the journey
- Your Missing Offer, Built to Run Live: a workshop or challenge with the replay sold after, or a short group program
- The Whole Ladder Behind Branded Checkouts: one per product, with upsells, in your colors and type
- Emails Between Every Step: each sequence stops when someone buys
- We Write It, You Approve: about 5 hours of your time in total, spread over the build
- Tested With Real Purchases: every product bought end to end before launch
How we quote
- We count your emails, products and existing material before we quote.
- A change budget is written into the quote.
- Rebuilding an existing account? It starts with an audit of what is already there.
- At handover you get a list of the extras we did on the house.
Custom
Quoted on a call
Something bigger, or something different. Tell us on a call and we'll quote it. It could be:
- A course or members area, built from a live offer that has already sold
- Moving your business into GoHighLevel from Kajabi, Kartra, Teachable or similar
- An AI assistant that answers your DMs and enquiries
- A retreat, event or application funnel
- A paid ads funnel
- A bigger website, more brands or more languages
- An audit of the GoHighLevel account you already have
Not sure which? If your offers are in place and people just have no easy way to them, start with Launch. If there’s a gap between your free content and your top price, Full fills it. You own everything either way: the account, the list, every page. Apply and you get our recommendation with a rough quote on the spot.
Not sure yet? Start with the free Client Leak Check. It shows what your current setup is losing, in about 3 minutes.
See how much money I’m losingIt doesn’t have to be a quiz.
The same approach works for an assessment, a calculator, a planner, anything that gives a visitor a reason to answer. And if your brand needs building properly first, we do that too. Tell us what you have in mind and we quote it after a call.
From the founder
Why I build journeys, not just websites
I trained with the Chartered Institute of Marketing, spent three years in marketing automation in London, then ten years designing brands and websites for coaches.
Coaches came to me asking for a website, and I built them good ones. But I kept seeing the same thing: one big ask, “book a call”, and most visitors quietly leaving.
So I moved from websites to marketing systems, then to full journeys. Quizzes were the turning point: a small first step people actually take, which tells you who each person is and what they need.
I build all of it myself, from your quiz questions to the last email. The person who understands your clients is the one writing to them, so nothing gets lost in a handover. And you approve everything before it goes live.
Daniel, founder of Awaken Digital
See what your “Book a call” button is costing you
The free Client Leak Check reads your website and socials, asks about 12 quick questions and shows what your current setup is losing. About 3 minutes, no call needed.
We’re the right fit if people like your content but everything you post points to “book a call”. We’re the wrong fit for e-commerce megabuilds and fifty-page sites. We like simple things that work.